Why Everyone is Hiring Fatai

Call it convenience or call it survival, but Lagos runs on “I know someone.” The problem is, that system breaks more often than we admit.

There’s something I’ve been noticing in Lagos recently.

And once you see it, you can’t unsee it.

For almost anything you need to get done, people default to a person, not a company.

You want to do landscaping, you’ll probably just stop somewhere, find someone who has plants, and figure it out with them.

An estate wants to pave their roads, they’ll find a guy who says he has done it before and has a few pictures on his phone.

Something breaks in your house, you call Fatai.

Not a business. Not a service. Just… Fatai.

I used to think it was just about price.

But I don’t think that’s entirely true.

Because even when people can afford something more structured, they still don’t go looking for it.

They go for what’s easy:

  • someone nearby
  • someone recommended by one person
  • someone they can call directly
  • someone they can negotiate with

It’s just simpler.

I had a mold problem in my house recently.

My first instinct was the usual. I asked around.

“Does anyone know someone that does mold treatment?”

Luckily, a friend recommended an actual company. I think they’re called Rektoil or something close.

And the experience was… different.

They showed up in uniform.

Pricing was clear from the start.

Communication was structured. WhatsApp and email.

We booked an actual appointment.

They did the job properly and even shared recommendations after.

Nothing dramatic. Just… everything working the way it should.

And it hit me.

We’ve gotten so used to figuring things out with “one guy” that when you experience something structured, it almost feels unusual.

And to be honest, nothing beats a professional.

Not in theory. In practice.

Because the difference is simple.

If something goes wrong with a company, you know where to go.

If something goes wrong with Fatai… you start calling his number and hoping he picks up.

But I also get why this keeps happening.

Dealing with companies here can be stressful in its own way.

Slow responses.

Unclear pricing.

Processes that feel heavier than they need to be.

So people just skip all that and go straight to the person that can “just do it”.

So now you have this weird middle ground in Lagos.

Where for a lot of important things, we’re relying on informal setups to solve real problems.

And it works… until it doesn’t.

You fix something today, and you’re fixing it again in a few months.

You build something, and it starts breaking earlier than it should.

But because it’s familiar, we keep going back to it.

I don’t think this means there aren’t good professionals.

There are.

I just think we've stopped expecting them to.

Fatai isn't winning because he's better. He's winning because we've stopped expecting better.